Wednesday, August 12, 2009

Buell is Missing Out on the Aftermarket

Talk to anyone in the parts department of your local motorcycle dealership. They'll tell you a motorcycle is a platform on which to hang your accessories.

The average new bike owner spends an additional $5,000.00 accessorizing his/her bike in the first year!

Bravo to Buell for finally releasing the side fairing kit and belly pan for the 1125R. Buellers have been clamoring for that on the discussion boards for as long as I can remember.

Walk into any Harley-Davidson dealership. Fringed leather saddle bags, chromed everything, skull-themed doodads, screaming eagle clutch covers are everywhere. And Harley riders buy them by the boatload. Harley riders want to belong to that vast fraternity of Harley owners. But they don't want to get lost in the crowd.

Buell owners often cite wanting a bike unlike all the others on the street as one of the reasons they were attracted to Buell in the first place. But if you own a Buell and want to truly make it your own, you'll have to turn to third-party aftermarket vendors like American Sport Bike, Ilmberger, or Sport Twin. I went to my local HD shop and saw American Sport Bike parts. Buell factory accessories? Not so much.

Buell also recently revised its logo to rave reviews from the faithful. Everyone wants a shirt with the new silver and black pegasus logo. Where is the merchandise? Missing in action. Apparently they do exist, but only at the factory.

Erik Buell is a brilliant, innovative engineer. Here's hoping they can get a team together that can be as innovative and ruthless with marketing the brand.

Agree? Disagree? Let me know!


  1. I very much agree... wallet in hand!

  2. soon as I sell my Harley, lol.