Thursday, November 19, 2009

Buell - Buy, Sell, or Hold?

It's been a little more than a month since the closure of Buell Motorcycles was announced, so we've had some time for the dust to settle.

Just after the closure announcement, some Harley-Davidson dealerships began dumping Buell inventory. Sites like BadWeb, craigslist, etc were rife with posts of unbelievable bargains. There was also a lot of talk about the incentives that were offered to the dealerships for each Buell sale. Sales by owners of Buells also seemed to jump for a while, likely from riders worried about parts and support for their Buells, but a lot of the prices seemed to indicate something else- speculation.



Ebay postings also showed more listings for rarer Buell models. With only 50 XBRRs produced, at one point, I think I saw three of them for sale. Bison, Hals HD, Laconia and San Diego Harley were all selling their XBRRs. I also saw listings for RS1200s.



So is it time to buy, sell, or hold? I think the answer depends on who you are and what your motives are.

If you've got one of the rarer models and you never ride, it might be a good time to sell. The initial scramble is over, but collectors and enthusiasts are still looking for bikes to add to their stables. Just don't expect sky-high prices.

If you don't have a Buell, there are good bargains out there. But you can always find a good deal on a Buell. I'm no longer surprised at the number of low mileage Buells I see for sale. I guess people buy the biggest bike they can (whether or not they can afford it), then quickly find that a sportbike just isn't right for them. Don't be in a rush to buy the first Buell you find. Take your time, see what's out there. Visit several sites and dealerships. Good deals can often be found at non-Harley dealerships. A BMW dealer who takes a Buell in on trade may be more inclined to want it off their showroom floor than your local HD dealership.

If you do own a Buell and you ride, don't panic. There will be parts available for the vital components of the XB and tuber bikes for a long, long time. 1125R and CRs will also find support and parts probably past the time you're ready to trade your bike in for something else. If you enjoy your Buell, as I do, ride it hard, and have fun!

Update:
After posting this, I came across another article on the same question. And I have to admit, the analysis is better than mine. Enjoy it at AsphaltAndRubber.Com - The Good, Bad, And Ugly of the Used Buell Market

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