Yesterday at about nine in the morning, an image of what was supposed to be the new logo for Erik Buell Racing was posted on a brand-new Facebook page. Being the skeptical sort, I held off mentioning it right away.
The logo was picked up and reposted on the Buell Sportbikes Facebook page and Erik Buell's personal Facebook page. Erik Buell made a few posts after that without refuting it, so I think we can safely say this actually is the new logo for Erik Buell Racing.
Here it is:
It's clearly derivative of the last Buell Motor Company logo, shown below. That logo was very favorably received when it first came out. The new logo has already had mixed reviews.
I thought the Buell Motorcycle Company logo was great. It was classic and would likely have stood the test of time. I feel the new Erik Buell Racing logo is oddly proportioned, with an oversized head and a vaguely 70's feel to it. I also question the choice of the mixed-weight font.
I do like that they've gone from a white pegasus, to a black one, much like the logo we've used for the SoCal Buell Riders Club for a while now, and I like the almost poetic symbolism that all Buells are dark horses now.
How do you feel about the new logo? Let us know by leaving a comment!